Tonight we announced to the members of our podcasting communities a new type of advertising campaigns. This is something we have been planning for some weeks.
If executed by the podcasters correctly, we will enable podcasters that can engage their audiences the opportunity to earn a great deal more than they would on a typical CPM type ad deals we put together.
We feel that even small sized shows have the potential to earn significant revenues. While we are not going to discuss the particulars of the programs publicly I am sure some podcasters will be talking about the new ad campaigns soon.