Zune Podcast Listener Market Share Exploding!


Zune108I want you to pay very close attention to the graph. The increase in Zune listeners in the first 2 weeks of 2008 tells me several things that people need to be aware of that are publishing podcasts at this time.


In the first two weeks of 2008 the number of people consuming my personal podcast with the Zune is WAY up. Over all my show download numbers are up about 15%. This is the largest growth my show has seen in a very long time.

What this proves is that when you put Podcast front and center in the Zune Interface like the Zune team has, and make it a integral part of the Zune MarketPlace people are bound to check podcast out.

Where Apple has largely failed in iTunes is that they have made podcast hard to find and a buried feature within the iTunes Interface. Today it is nearly impossible to find content that is fresh, the iTunes podcast interface is a wasteland of thousands of podfaded shows and huge numbers of single podcast episodes put up by network marketer’s.

The iTunes interface makes it virtually impossible for listeners to find shows that are not featured on the front page.

The Zune Marketplace growth is amazing. These are new listeners as I am retaining the iTunes portion of the Audience and picking up huge numbers of new Zune listeners.

  • iTunes 38.7%
  • Zune MarketPlace 21.3%
  • Juice 12.5%
  • Firefox 4.7%
  • Internet Explorer 4.1%
  • Nokia 3.0%
  • Zencast 1.2%
  • myPodder 1.2%

If this is any indication of things to come it could be very well that the majority of my podcast audience will originate from the Zune Marketplace in several months