Company to Share Vision for Multiplatform Content Distribution at the NAB Show
LAS VEGAS – NAB Show – April 8, 2010 – RawVoice,a leader in new media distribution, trend tracking and content monetization, announces the availability of the first two customizable, branded distribution apps for media via the Boxee and Roku new media players. RawVoice will demonstrate its multiplatform channel at the 2010 NAB Show April 12-15, booth # SU9506S. The company’s latest move further demonstrates its commitment to enabling the proliferation and consumption of quality, independently produced content anytime, anywhere.
“We’re offering ‘branded distribution’ for content creators on these two devices and more to come this year, providing an all-inclusive pipeline to their content that was not possible before,” said Todd Cochrane, CEO of RawVoice. “Imagine having your own TV channel without the barriers to entry that exist today. We are one stop shop based on how the consumer accesses media.”
RawVoice currently supports more than 5,000 content creators on its family of sites powered by its RawVoice Generator media network platform — TechPodcasts.com, Blubrry.com, TravelCastNetwork.com and ProMedNetwork.com
The popular Roku set top box, and soon to be launched Boxee device is where custom content channels, powered by the RawVoice Generator represent a tremendous opportunity for content owners and publishers to reach an already large and growing audience of new media consumers.
Both Roku and Boxee have created a platform for content delivery to the television over the Internet, leveling the playing field for content owners to reach a burgeoning audience of highly educated, affluent consumers. The Boxee represents more than 100 broadcast and streaming channels with more than 1 million subscribers and counting.
RawVoice’s distribution strategy does not stop here. Through its line of services, RawVoice is a base for media sharing, discovery, publishing, hosting, measurement and monetization for a vast group of content creators and networks. In 2010, the company is focused purely on content distribution via the growing number of alternative content delivery platforms, enabling online media consumers to receive its publishers’ content without having to go exclusively through cable operators, satellite networks or TV affiliates.
RawVoice helps customers leverage this trend by managing and disseminating new media content via the Internet, mobile devices and set-top boxes, taking the lead in multi-platform content delivery.
Not only does RawVoice deliver the content through multiple platforms, it tracks and measures it. The RawVoice media statistics system offers unsurpassed insights into user consumption: tracking audiences, listener-base demographics and geographical data with worldwide mapping – all delivered via web based interfaces, custom reports and daily e-mail summaries.
“The Internet has turned the video world upside down, creating opportunities for content that would never have found distribution through traditional channels,” said Steve Hawley, Principal Analyst for tvstrategies™. “As new Internet video distribution platforms move into the mainstream, it’s important that publishers not only have tools to extend their presence, but also be able to measure their effectiveness.”
For more information on RawVoice at the NAB Show and to schedule a time to talk with Cochrane, visit: http://rawvoice.com. For up-to-the-minute details on RawVoice at NAB, follow RawVoice on Facebook and Twitter (@rawvoice).