Posting a 31 percent revenue gain in a single quarter is nearly unheard of, but we’re RawVoice and we’re used to doing things that were previously unheard of! It’s true, we saw nearly a one-third boost in ad revenue our second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within our RawVoice family, including Blubrry and Tech Podcasts Network.
Our CEO Todd Cochrane sums it up like this: “Advertisers are confident in us delivering a healthy return on investment. Advertising with RawVoice enables them to expose their brand to audiences that are consuming media on a variety of devices in the home and on the go.”
Audience growth has been and will continue to be fueled by the increased quality and quantity of podcasts available within the RawVoice community — Blubrry.com alone has more than 5,500 shows available for advertising. Also attributed to the growth is our expanded media accessibility on multiple platforms, such as Roku, Apple iOS and Google Android-based smart phones.
“Our strategy of multi-platform distribution is exposing new audiences to our content creators on venues that accommodate their lifestyle needs,” says Cochrane, host of Geek News Central. “We are the only advertising medium that can guarantee they are reaching their target audiences,” Cochrane says.
Viewers and listeners in turn gain exposure to great products and services matched to their needs. The end result is that hosts are able to sustain and grow their shows “ultimately resulting in more ad deals for our content creators,” he said.
As Quarter 3 gets under way, we’re confident the advertising and audience growth will continue to the benefit of media creators.
“We are continuing to focus on multi-platform distribution for the shows that are part of the network,” he said. “The show producers are reaching millions of people monthly we want to continue to take the lead in finding ways to help content creators maintain sustainable incomes for their shows.”