Bloggers and podcasters, restart your engines! Keep moving ahead or get left behind was the message Todd Cochrane, CEO of RawVoice, shared with about 70 blogging and podcasting enthusiasts Oct. 16 at BlogWorld and New Media Expo. Survival of the fittest, he said, dictates that content creators continue to evolve their media using the The Triple Play: Streaming, Podcasting and Blogging as a Way to Accelerate Your Show’s Growth and Distribution.
In the natural course of things, a content creator might start out simply with a blog . . . and that’s great, Cochrane explained. But the audience growth and monetary potential extends far beyond. Next up? Podcasting. And then? Well, he noted, many podcasters hit a mid-life crisis — sluggish audience growth, if any at all, and audience numbers even dropping off. The cure? Let us see . . .
The past 12 months have seen an evolution in media distribution and growth. By providing video or by streaming shows on television set top boxes such as Roku, Vudu (soon to be found on every television sold by Wal-Mart), Boxee and the soon-to-be-released Google TV, audience numbers have already rocketed.
“Streaming your shows is the gateway to over-the-top TV,” explained Cochrane, host of Geek News Central. Cochrane grew an already large audience by 150 percent in nine months with the “Triple Play.” Cochrane’s growth is common among media producers whose shows are accessible on over-the-top (OTT) boxes. That is, if your show is visual. Among 200 shows seen on Roku during a 90-day period, visual media growth was 23 percent. Audio was only 3 percent. “You need to get intimately familiar with OTT,” he said. When the Blubrry podcasting community was introduced on Roku, Cochrane would have been happy with 25,000 additional views among the community . . . it was more like 250,000. “You’ve got to get busy,” he said. “You have to be on this device.”
A few years back, the notion of citizen media creators being viewed across the glob on television was unfathomable. Not with the big cable companies in control. Now, content accessible on OTT boxes bypasses the need to go through a cable company for distribution. “It’s leveling the playing field with the big boys,” Cochrane stressed. “This is the way we beat the Man. We go over the top.”
Start with blogging, evolve into podcasting, then segue into streaming, he said.
That transition doesn’t need to be rough.
In fact, in the next BlogWorld and New Media Expo session, RawVoice CIO Angelo Mandato and Creative Director Brian Yuhnke walked bloggers through the process using the PowerPress plugin for WordPress. About 40 people took part, took notes and took home a simple yet spectacular suggestion for moving ahead their media.
In Blogging and Podcasting Sitting in a Tree … Optimizing a WordPress Site for Your Podcast, Mandato and Yuhnke demonstrated the PowerPress plugin for WordPress, a simple means to get audio and video media on your site. The plugin is simple to install, simple to access and makes it simple for your audience to get your cutting-edge shows. And it should be kept simple, they said, noting noisy and overly-busy sites will be a turn off for viewers . . . literally.